Principles of Marketing

This ESI-UK eLearning course is designed to provide students with an in depth understanding of marketing, including areas such as brand identity, customer research, analytics, SEO, social media marketing, etc...
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Course Content

The course includes:

  1. Introduction to marketing
  2. Brand identity and strategy
  3. Content marketing
  4. Customer and market research
  5. Email marketing
  6. Market analytics
  7. Paid advertising
  8. Product marketing
  9. Search engine optimisation
  10. Social media marketing
  11. Website marketing


The final part of the course includes a short multiple-choice quiz.


Upon successful completion, you will receive a digital certificate supporting 7 hours of CPD.


  


What's included

Included in this ESI-UK eLearning course:

  • Engaging and interactive eLearning content

  • 7 Hours of recognised CPD

  • Course assessment

  • Digital certificate

Student Testimonial

“This course is absolutely packed with great information... an absolute must for anyone working in marketing - I'm now enrolling all my team.”

Jerry (Marketing Manager)

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